Prakash Kumar is a dynamic management educator and corporate strategist with a robust career spanning 24 years of combined experience across industry and academia. Joining Dhruva College in July 2017, he plays a pivotal role in driving institutional corporate relations and student career success, serving concurrently as an Associate Professor of Marketing and the Director of Placements.
With 15 years of leadership in the corporate industry and 9 years in core management teaching, Professor Kumar seamlessly bridges the gap between corporate requirements and academic pedagogy.
Educational Background & Research Specialization
- PhD (Marketing) - Pursuing research at the GITAM School of Business (Registered 2021)
- MBA (Marketing) - Osmania University (2014)
- B.Sc. (MPCs) - Osmania University (2001)
His primary area of specialization is Marketing, with dedicated research sub-focuses on omnichannel retailing, consumer behaviour modifications among younger demographics, and digital banking applications. He has delivered guest lectures at top institutions such as Amity School of Business and St. Mary’s Degree College.
Selected Publications & Conference Contributions
Professor Kumar maintains an active research portfolio with 4.5 years of dedicated research experience, yielding multiple peer-reviewed papers and international conference presentations: He has presented papers at international conferences, winning the Best Paper Presentation Award, and published in Scopus-indexed and peer-reviewed journals.
FMCG & Gen Z Consumer Intentions: Published "Exploring the Relationship between Omnichannel Integration and Buying Intentions Among Gen Z Consumers in FMCG Retailing" in the International Research Journal on Advanced Engineering and Management (August 2025).
Courses Handled at Postgraduate Level
- Advertising & Consumer Behaviour
- Consumer Behaviour
- Retail Management
- Services Marketing
- Business Communication Skills
- Spanish (Foreign Language)
Professional Memberships
- Hyderabad Management Association (HMA)
- ISTD - Hyderabad Chapter
- TTPOA
Connect with Professor Kumar