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17'th Rank in the Category of Leading B-Schools 4'th Rank in the State of Telangana (Private)

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Prof (Dr) Kavya Amula

Assistant Professor
About

Dr A. Kavya is an energetic and interdisciplinary management educator with 10 years of core teaching and training experience. Joining Dhruva College in August 2025, she brings a uniquely technical foundation to the business classroom, leveraging an engineering background alongside extensive specialization in human resources and marketing analytics.

Her primary research and pedagogical expertise lie at the intersection of Human Resource Management, Consumer Behaviour, and Data Analytics.

Educational Background

  • in Human Resources - Osmania University (2023)
  • MBA (HR & Marketing) - Telangana University (2014)
  • BTech in Computer Science & Engineering (CSE) - JNTU (2012)

Research Contributions

Dr Kavya maintains a prolific research portfolio with 11 total publications and conference presentations, frequently investigating how data-driven tools shape modern HR and consumer behaviours:

Selected Publications:

  • "Data-driven approaches to customer churn: A comprehensive analysis" - International Journal of Innovative Research in Science, Engineering and Technology (2026).
  • "Impact of Work-Life Balance on Technology-Driven Investment Decisions: A Post-Pandemic Analysis in Telangana" - Korea Review of International Studies (ABDC-C indexed, 2025).
  • "Understanding the Concepts and Applications of Data Visualization, Real-Time Analytics and Effective Use of Tools and Techniques..." - International Journal of Management, IT & Engineering (2025).
  • Authored the chapter "Operationalizing HR analytics: Evaluating application extent and competency levels in HR department: With reference to IT industries in Hyderabad" (Hindustan College of Arts & Science
  • * Presented cutting-edge insights at premier forums, including the IBS Conference on Marketing and Business Strategy (ICOMBS 2026) and the International Conference on Strategic Trends in Business (ICDSTB 2025) on topics like e-commerce evolution and leveraging HR analytics for strategic HRM.

Courses Handled at Post Graduate level

With her background spanning CSE and business management, Dr. Kavya instructs advanced post-graduate modules with an emphasis on data-driven decision-making:

  • Analytics & Systems: Data Analytics, Tableau, HR Analytics, Data-Driven Decision Making in HR.
  • Core Management: Organizational Behaviour, Human Resource Management, Performance Management, Project Management, Research Methodology.
  • Executive & Global Skills: Cross-Cultural Management, Professional Communication.

Connect with Dr Kavya

Institutional Email: drkavya@dhruvacollege.net
ORCID ID 0009-0007-7918-9182
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