Core-Faculty

About

Dr Jalaja Enamala is a distinguished senior academic leader, researcher, and mentor with 26 years of teaching excellence and 18 years of dedicated research experience. Currently serving as Director & Professor at Dhruva College of Management, she brings a wealth of expertise in institutional leadership, academic administration, and curriculum innovation. Dr Enamala is a recognised voice in her field, honoured with the Inspirational Educational Hero Award (2026) for her profound contributions to higher education.

Her core expertise lies at the intersection of Marketing & Human Resource Management, where she blends traditional management philosophies with modern, technology-driven applications.

Educational Background

• in Business Management - Sri Krishnadevaraya University (2012)
• MBA (Marketing & HRM) - Sri Venkateswara University (2000)
• BSc (BZC) - Sri Venkateswara University, (1998)

Academic Leadership & Intellectual Contributions

Dr Enamala maintains an extensive, high-impact research footprint:

• Prolific Publications: She has authored over 30 papers in international journals spanning reputable Scopus-indexed platforms and multiple national journal articles.
  • Challenges of Zero-Waste Lanes Vs. Corporate Green Claims: A Comparative Ethnography of Divergent Sustainability Narratives in Urban India, Academy of Marketing Studies Journal Volume 30, Special Issue 3, 2026. (ABDC-B)
  • SympTextML: Leveraging Natural Language Symptom Descriptions for Accurate Multi-Disease Prediction, Journal of Electronics, Electromedical Engineering, and Medical Informatics, Vol. 7, No. 3, July 2025, pg: 911-924. 2025 (Scopus)
  • Consumer Behavior and Sustainable Consumption: Understanding the Factors Influencing Eco-Friendly Purchasing Decisions in the Age of Climate Change, Pacific Business Review International, Volume 17, Issue 12, pg. 103-115. 2025 (Web of Science)
  • The Role of Employer Branding in Attracting and Retaining Top Talent: A Study in the IT Industry, Journal of Information Systems Engineering and Management 2025, 10(4) e-ISSN:2468-4376, pg:769-780. 2025 (Web of Science)
  • Shaping brand perception: the role of influencer marketing in consumer attitudes and engagement, Academy of Marketing Studies Journal, 29(4), 1-9, 2025. (ABDC-B)
  • Challenges and Advances in Securing Deep Learning Models: A Comprehensive Review, IEEE Explore, 2026 (scopus)
  • Fuzzy Logic and Genetic Algorithm Framework for Modelling Sustainable Customer Behaviour and Product Pricing in E-Commerce, IEEE Conference, 2025 (scopus)
• Books & Literature: She has published two authoritative textbooks: Entrepreneurship & Small Business Management (Alpha International Publication) and Retention Strategies of IT & ITES companies in the South Indian Metropolis (Paramount Publishing House).
• Patents & Innovation: At the forefront of modern tech integration, she has filed/published innovative patents, including an AI-Enabled Green Recommendation System for Eco-Friendly Product Discovery (2025) and a Virtual Tool for HR Recruiting and Evaluation Process Using Machine Learning (2022).
• Editorial & Advisory Roles: She serves as an Editorial Board Member for The International Journal of Research in Engineering, Science, and Management (IJRESM) and sits as a Panel Member for PhD Thesis Evaluations and institutional selection committees.

Invited Speaking & Community Engagement

A sought-after thought leader, Dr Enamala has shared her insights at dozens of national and international forums:

• Served as a key speaker for the EGN Round Table Discussion on Reskilling and Lifelong Learning Ecosystems (2026).
• Acted as a Mentor for the Yuva Innovation Challenge and an Innovation Ambassador, helping guide student entrepreneurs.
• Regularly serves as a Session Chair, Chief Guest, and Guest Speaker on subjects ranging from Women Empowerment in Digital India to Green Initiatives in Indian Organizations.

Professional Memberships

• Hyderabad Management Association (HMA)
• AI-ML, Innovative Entrepreneurs, and Engineers Association(AMIEE)
• International Association of Academic Plus Corporate Society (IAAC)
• World Researchers Associations (WRA)

Connect with Dr Enamala

Institutional Email: drjalaja@dhruyvacollege.net

Alternate Email: jalajae@gmail.com

Research Profiles: Google Scholar Profile | Scopus Author ID: 60012235000 | Vidwan ID: 282981 | ORCID: 0000-0003-4818-1405

LinkedIn: www.linkedin.com/in/dr-jalaja-enamala/